A brand launched by Edison Chen, a popular Hong Kong actor and singer representing Asia, and director of CLOT, and KB , who is well versed in street culture around the world .
This unique brand name comes from a casual conversation.
Edison Chen asked a friend over the phone about his current situation, and the friend replied , ``I'm feeling a little depressed right now (=Emotionally Unavailable).''
The brand has an OPEN & HEALTHY mindset towards the real world, and the brand icon's heart symbol, which looks like it's bleeding , conveys the positive mindset that "everyone can get what they want." .
This season, many military shirts with embroidered patches and items with heart designs, which are the brand's identity, are also on sale.
Don't miss this opportunity.
- release date -
9/1 (Thu) 20:00(JST)