MASU

The concept is "MASU / PRODUCT," referring to new mass-produced items created by redefining elements with clear, fixed notions.

The brand name is derived from "~masu," a Japanese honorific used in polite speech.
Like the word "masu," which is used most frequently in daily life without losing its value, the brand proposes items and styles that will not lose value for people who love clothing.

It considers the strengths and weaknesses of established clothing forms, and while respecting those forms and traditions, it places importance on infusing them with a modern sensibility.