"Edison" is a popular Hong Kong actor and singer representing Asia, and the director of "CLOT".
Chen (Edison Chan)" and the world's street culture.
A brand launched by KB.
This unique brand name comes from a casual conversation.
Edison Chen asked a friend over the phone about his current situation, and the friend replied, ``I'm feeling a little depressed right now (=Emotionally Unavailable).''
It is a brand that has an OPEN & HEALTHY mindset towards the real world, and the heart symbol that looks like it's bleeding from the brand icon symbolizes that "everyone can get what they want."
It conveys a positive mindset.