Needles

Needles is a Japanese brand started by Keizo Shimizu as a designer. Keizo Shimizu is the founder of "Nepenthes," a select shop with stores in Japan and New York.

The brand name "Needles" refers to the needles used to create clothing, but it also carries the wordplay meaning of "Need-less," implying the concept that "you don't need anything more than what's necessary" is hidden behind the brand name.

The brand's iconic item is the jersey (track pants).

Each season, the jersey is coolly presented as part of the styling.

The track pants, which are developed with different silhouettes and materials each season, are highly popular and are guaranteed to sell out.